For the company’s 75th Anniversary, we refreshed our corporate identity and tag line.
This new corporate face represents our business spirit as we adapt to the diversity of modern society
and provide new value to the industry.
Shinko Electric’s new logo represents a free-form network connecting people and city infrastructure.
This iconic grid design expresses that by connecting electricity,
we promote human communication and activate the community.
By expanding and connecting infrastructure,
we will realize a richer and more comfortable society and connect people together on a human level.
This is our company’s bright message for the future.
The cool modern blue tone and the natural light-green tone represent the connection of technology and nature,
along with Shinko Electric’s social responsibility to provide the added value of energy conservation and production.
Connecting People - Connecting Individuals & Society - Connecting People & Nature
Shinko Electric’s connection isn’t just electricity - our company’s mission
and motivation is to find a connection between people and all things, stimulate communication,
and strengthen the bonds of society.
This new corporate slogan embodies our company spirit
and our social responsibility to create new value as we face the future.